Selected projects showcasing my UX research, design thinking, and problem-solving approach.
AI platform for automotive design. I own the UX research and end-to-end design, working with designers and engineers across OEMs: Ford, Mercedes, Audi, BMW, AVATR.
View projectInnovative platform promoting workforce inclusion by creating visibility for talents with employment barriers.
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AR guidance for museum visitors, first implemented at Golestan Palace: prototyping, research, IA, and interaction design.
Read case studyMy full product design experience at Torob, from core shopping flows to merchant-facing systems and AI directions.
View experienceAI case study: helping users compare options faster with transparent recommendations and confidence cues.
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Micro-saving & investment platform. 150K downloads in 16 months, ~€1.2M saved, redesigned financial tools.
Read case studyMS Design Leadership at THI: Product management, Agile/Scrum, user research, and industry projects with AVL, Tesa & Rohde & Schwarz.
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eBay Seller Portal: Improving contact data quality through integrated workflows, progress indicators, and smart incentives.
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Construction project management app helping teams organize tasks, contracts, and collaboration.
Read case studyComprehensive research plan for a digital product helping families share toddler clothes and equipment.
Open documentEach case study covers the problem, the decisions, and the measured outcome.
