Product Designer.

AI automotive platform · Working student · Remote · Ingolstadt, Germany

• Own UX research and final design end to end for an AI automotive platform used by exterior designers and engineers in the car production process, working cross-functionally with engineering and OEM program managers.
• Ran 11 in-depth expert interviews with exterior designers, engineers and program managers from Ford, Mercedes-Benz, Audi, BMW and AVATR.
• Synthesized findings into an internal leadership brief that shaped MVP direction.

Regensburg, Germany · Working student · Hybrid

• Designed the full product and visual language of a social impact platform end to end, built on Google’s Material Design system, for people re-entering the job market.
• Worked directly with the CEO to tie design decisions to revenue targets.
• Analyzed 40+ user profiles and co-designed services with 5 correctional facilities to shape product requirements.

Germany · Part-time · Remote

• Designed the Torob Smart Shopping Advisor end to end, reaching 661K users in 6 weeks with 32% conversion and 10% D1 retention.
• Completely redesigned the nearby shops section and the universal search experience.
• Advised the CEO, VP of Product, and other PMs and stakeholders on design decisions.

Tehran · Full-time · Hybrid

• Led UX/UI and product design for an e-commerce platform serving 30M+ users across Android, web and iOS, and 180K+ shops, building and maintaining the design system.
• Built a new shop panel, ticketing system and onboarding flow that raised offline shop sign-ups by 81.7% (about 1,290 new shops a week, 2,000,000+ products added).
• Shipped a product recommendation system adopted by 13,005 shops in 4 months and used 135,454 times.
• Designed the ads and campaigns visual system, lifting revenue by 45% and marketing share by 40%.
• Ran usability tests with 8 shops, field research with 12 shops, and 32 user interviews to ground the redesign in real shop and buyer behavior.

Tehran · Full-time · Hybrid

• Launched Iran's first micro-saving and investment app: 150K+ downloads in 16 months and about €1.2M saved through redesigned financial tools.
• Built and maintained the product’s design system, and ran 4 rounds of usability testing with 24 participants.
• Lifted auto-investment conversion by 20%.
• Reached 72.14% conversion of auto-saving users who also continued investing automatically.

Grade 1.5 · Entrepreneurship, product management, business & product design

• Acted as Product Manager and User Researcher on industry projects with AVL, Tesa, and Rohde & Schwarz, using Agile/Scrum to deliver insight-driven outcomes, final grades 1.0 to 1.3.
• Designed a hybrid online-offline platform for the university’s Scale-up classroom as Experience & Interaction Designer, running 4 interviews and 30+ surveys covering 80% of the class, grade 1.0.
• Built the concept, business model, financial plan, and prototype for Get it Done, a student task-exchange app, grade 1.7.

Grade 2.0 · HCI specialization with University of Tehran (1.2)

• Specialization in Human-Computer Interaction, in collaboration with University of Tehran (grade 1.2).
• Served as Head Teaching Assistant for System Analysis & Design Methods for 2.5 years, structuring course materials and coordinating parallel student workstreams and deadlines.
• Organized UX design workshops and mentored students; defined the final course project across 3 semesters.
• Conducted Human-Computer Interaction research at the university HCI Lab, 2018 to 2020.