THI Projects

Overview

This work spans design research, user-centered methods, and practical problem solving in an academic setting at Technische Hochschule Ingolstadt, balancing user needs, technical feasibility, and business viability.

Projects included collaboration with industry partners and coursework across product management, Agile/Scrum, and hands-on design delivery.

Research

Approach: Mixed-methods design research (qualitative and quantitative).

Methods:

• User interviews and contextual inquiry.
• Competitive analysis and benchmarking.
• Personas and journey mapping.
• Participatory design workshops.
• Iterative testing and validation.

Problem & approach

Framing question: How might we deliver solutions that address real user needs while staying technically and economically viable?

Approach:

• Empathy through direct user engagement.
• Systematic ideation and prototyping.
• Iterative validation and refinement.
• Stakeholder feedback integrated throughout.
• Attention to measurable design impact.

Design process

Discovery: Research, insights, and problem framing.

Ideation: Rapid concepts and early prototypes.

Design: Interaction patterns and visual systems.

Validation: User testing and iteration.

Handoff: Specifications and documentation for build.

Outcomes

• Design solutions grounded in user pain points.
• Guidelines and patterns for consistent execution.
• Evidence of impact through user-centered metrics.
• Reusable approach for similar challenges.
• Documented insights for the design process.

Learnings

• Strong research leads to better design decisions.
• User involvement throughout reduces risk.
• Iteration and testing catch issues early.
• Cross-disciplinary collaboration drives innovation.
• Documenting the process preserves value for later work.