TOROB

As the Product Designer I do...

• Designed and revamped features for panels & Torob main app

• Designed Torob Smart Shopping advisor with 661K users in the first 6 weeks, 32% conversion rate, 10% retention rate D1

• Created a new panel, ticketing system and enhanced onboarding, increasing offline shop sign-ups by 81.7% resulting in approximately 1,290 new users per week and over 2,000,000 products added

• Conducted usability tests with 8 shops, performed field research with 12 shops, and interviewed 32 users to gather actionable insights for product improvement

• Shaped product recommendation system for shops, adopted by 13,005 shops within 4 months and utilized 135,454 times

• Designed Ads & campaigns panels, boosting revenue by 45% and its market share by 40% in marketing

• Designed Dark mode

ANDROID APP, WEBSITE