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Launched Iran’s first micro-saving & investment platform, Baloot, enabling users to save and invest small amounts, achieving 150,000 downloads within 16 months and around €1.2M saved via redesigned financial tools.
As the UX/UI Designer I did...
Spearheaded 4 rounds of usability testing with 24 participants
Improved auto-investment conversion rate by 20%
Achieved a 72.14% conversion rate of users who had automatic savings also continue their investment automatically
Facilitated team meetings
Low-Fi & High-Fi Prototyping & Testing
Qualitative & Quantitative Research
Visual & Interaction Design
Information Architecture
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