One of the leading e-commerce platforms in Iran, that helps +30 millions of users find the best prices from +80 thousands shops.
As the Product Designer I do...
Designed and revamped features for panels & Torob main app
Created a new panel, ticketing system and enhanced onboarding, increasing offline shop sign-ups by 81.7% resulting in approximately 1,290 new users per week and over 2,000,000 products added
Shaped product recommendation system for shops, adopted by 13,005 shops within 4 months and utilized 135,454 times
Designed Ads & campaigns panels, boosting revenue by 45% and its market share by 40% in marketing
Conducted usability tests with 8 shops, performed field research with 12 shops, and interviewed 32 users to gather actionable insights for product improvement