Selected projects showcasing my UX research, design thinking, and problem-solving approach.
AI case study: helping users compare options faster with transparent recommendations and confidence cues.
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An AR museum-quest web app that turns a visit into a shared game. Designed and built for the Prototyping course at THI, validated on site in Tehran, with the concept also built for Munich.
Read case studyMy full product design experience at Torob, from core shopping flows to merchant-facing systems and AI directions.
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Micro-saving & investment platform. 150K downloads in 16 months, ~€1.2M saved, redesigned financial tools.
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My B.Sc. final project: AR guidance for visitors at Golestan Palace, covering research, IA, prototyping, and interaction design.
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Construction project management app helping teams organize tasks, contracts, and collaboration.
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eBay Seller Portal: Improving contact data quality through integrated workflows, progress indicators, and smart incentives.
Read case studyAI platform for automotive design. I own the UX research and end-to-end design, working with designers and engineers across leading OEMs including Mercedes-Benz, BMW, Audi, Porsche and Ford.
View overviewInnovative platform promoting workforce inclusion by creating visibility for talents with employment barriers.
View overviewMS Design Leadership at THI: Product management, Agile/Scrum, user research, and industry projects with AVL, Tesa & Rohde & Schwarz.
View projectsComprehensive research plan for a digital product helping families share toddler clothes and equipment.
Open documentEach case study covers the problem, the decisions, and the measured outcome.
