Resume

Product Designer | UX/UI & Service Design

M.Sc. Design Leadership · Germany

Product Designer with 6 years across e-commerce, fintech, automotive AI and social impact, working on platforms used by 30M+ people. Background in Computer Engineering and Human-Computer Interaction, now applying an AI-augmented workflow to end-to-end UX research and design. Currently finishing an MSc in Design Leadership at THI Ingolstadt.

Germany

Download CV (PDF) See work
6 yrs Experience
4 Companies
30M+ Users reached
1.5 MSc grade, THI

Experience.

6 years · research to launch

  1. Onyx Dynamics

    Dec 2025 to Present AI automotive platform · Working student · Remote · Ingolstadt, Germany
    • Own UX research and final design end to end for an AI automotive platform used by exterior designers and engineers in the car production process, working cross-functionally with engineering and OEM program managers.
    • 11 expert interviews with exterior designers, engineers and program managers across leading OEMs including Mercedes-Benz, BMW, Audi, Volkswagen, Porsche, Ford, Kia, Hyundai, Nissan, Geely and AVATR.
    • Synthesized findings into an internal leadership brief that shaped MVP direction.
    Read case study

  2. #bastoy

    Jan to Nov 2025 Social impact platform · Working student · Hybrid · Regensburg, Germany
    • Designed the full product and visual language of a social impact platform end to end, built on Google’s Material Design system, for people re-entering the job market.
    • Worked directly with the CEO to tie design decisions to revenue targets.
    • Analyzed 40+ user profiles and co-designed services with 5 correctional facilities to shape product requirements.
    Read case study

  3. Torob

    Oct 2024 to Jun 2026 E-commerce, 30M+ users · Part-time · Remote · Germany
    • Designed the Torob Smart Shopping Advisor end to end, reaching 661K users in 6 weeks with 32% conversion and 10% D1 retention.
    • Completely redesigned the nearby shops section and the universal search experience.
    • Advised the CEO, VP of Product, and other PMs and stakeholders on design decisions.
    Read the AI Agent case study

  4. Torob

    Jul 2022 to Oct 2024 E-commerce, 30M+ users and 180K+ shops · Full-time · Hybrid · Tehran
    • Led UX/UI and product design for an e-commerce platform serving 30M+ users across Android, web and iOS, and 180K+ shops, building and maintaining the design system.
    • Built a new shop panel, ticketing system and onboarding flow that raised offline shop sign-ups by 81.7% (about 1,290 new shops a week, 2,000,000+ products added).
    • Shipped a product recommendation system adopted by 13,005 shops in 4 months and used 135,454 times.
    • Designed the ads and campaigns visual system, lifting revenue by 45% and marketing share by 40%.
    • Grounded redesigns in 8 moderated usability tests, field research with 12 shops, and 32 user interviews.
    Read the Torob experience

  5. Baloot

    Dec 2020 to Jun 2022 Iran’s first micro-saving and investment app · Full-time · Hybrid · Tehran
    • Launched Iran's first micro-saving and investment app: 150K+ downloads in 16 months and about €1.2M saved through redesigned financial tools.
    • Built and maintained the product’s design system, and ran 4 rounds of usability testing with 24 participants.
    • Lifted auto-investment conversion by 20%.
    • Reached 72.14% conversion of auto-saving users who also continued investing automatically.
    Read case study

Education.

Design leadership · HCI

  • TH Ingolstadt

    Oct 2024 to Present Grade 1.5 · Entrepreneurship, product management, business & product design
    • Acted as Product Manager and User Researcher on industry projects with AVL, Tesa, and Rohde & Schwarz, using Agile/Scrum to deliver insight-driven outcomes, final grades 1.0 to 1.3.
    • Designed a hybrid online-offline platform for the university’s Scale-up classroom as Experience & Interaction Designer, running 4 interviews and 30+ surveys covering 80% of the class, grade 1.0.
    • Built the concept, business model, financial plan, and prototype for Get it Done, a student task-exchange app, grade 1.7.
    Read the THI projects

  • Shahid Beheshti University

    Sep 2017 to Apr 2022 Grade 2.0 · HCI specialization with University of Tehran (1.2)
    • Specialization in Human-Computer Interaction, in collaboration with University of Tehran (grade 1.2).
    • Served as Head Teaching Assistant for System Analysis & Design Methods for 2.5 years, structuring course materials and coordinating parallel student workstreams and deadlines.
    • Organized UX design workshops and mentored students; defined the final course project across 3 semesters.
    • Conducted Human-Computer Interaction research at the university HCI Lab, 2018 to 2020.
    • Final project: an augmented-reality visitor guide for Golestan Palace, which became the AR Museum Tour case study.
    Read the AR Museum Tour case study

    • Skills.

    Design · tools · methods

    AI Tools & Technical

    Claude Code Claude Design Cursor AI GPT GitHub Copilot UX Pilot Figma Make Google Stitch Git HTML CSS Python

    Design & Tools

    Figma (incl. Dev Mode) Sketch Adobe XD Photoshop Miro Metabase Clarity Design systems Wireframing Rapid prototyping Information architecture Interaction design Journey mapping UX writing Accessibility

    Research, Strategy & Collaboration

    Qualitative & quantitative research User interviews Usability testing A/B testing Heuristic evaluation System analysis & design Agile Scrum Leadership Mentoring Jira Confluence

    Languages.

    EnglishC1
    GermanA2 · actively learning
    FarsiNative
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    The resume gives the overview. The work page gives the context, progression, and recommendations.

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